So after another Manila shopping craze, Mike, Sheens, Andrew and I went over to SMX for the Levi’s show.
I was really impressed by the whole thing. I mean, let’s be honest here- it’s so hard to make jeans interesting! But, Levi’s pulled it off brilliantly. The hall was decorated with a Jean chandelier, a huge middle ramp and a huge screen behind it. The beautiful Sarah Meier hosted the event, which starred 8 of Manila’s hottest fashion editors and stylists, wearing beautifully decorated crystals on a nude sheer leotard. Alyanna Martinez styled the whole show, and I must say, I really thought she did a good job!
After the video of the new Levi’s Curve ID technology played, the wide screen lifted up to reveal what looked like a whole brigade of models in nude underwear. (I couldn’t help but think “Wow, I bet Jeff wishes he were here! haha”) The women moved around the huge catwalk and formed a circle facing inwards. Then suddenly, the jean chandelier lowered and all the models grabbed a pair. Pretty darn awesome, if you ask me.
Levi’s had a whole variety of women, curvy, straight, big, small, etc, and the jeans looked soooo good on all of them! I kind of want to get one for myself now!
Congratulations to Levi’s for the successful show!
and Thanks to Gen for the bajillion VIP tickets (although I only ended up using four!)
I’m back in Cebu now, and missing a few invites because i’m bedridden (thank you, womanhood)
Will be flying out again soon, so hopefully, I’ll feel better by then.
Advanced Happy Halloween to everyone! <3
If you haven’t already, check out my article on identity theft in the Inquirer today!